An estimated 1 per cent of total energy consumption on Earth is used just to serve online ads.

the Pentagon only managed to account for 39 percent of its $3.5 trillion in assets

Inside the real Eli Lilly, the fake sparked a panic, according to two people familiar with the matter who spoke on the condition of anonymity because they weren’t authorized to speak publicly. Company officials scrambled to contact Twitter representatives and demanded they kill the viral spoof, worried it could undermine their brand’s reputation or push false claims about people’s medicine. Twitter, its staffing cut in half, didn’t react for hours.